Grab the Attention of Local Customers

There are millions of small businesses that want more customers but would like them to be local. Maybe it's because the business is a service in a set area or they have an established local business that needs a bit of marketing drive or relaunch.

They often feel that marketing online would not be cost effective or relevant to them.

But read on - There's many reasons to start off just marketing locally.

If your business is focussed on local trade get a website with your contact details on it, highlight the solutions your products and services provide and then use your other marketing strategies to drive people to your site.

• email marketing to existing customers and contacts
• mailshots
• leaflet drops
  
• local business events such as trade shows, networking breakfasts
• get your profile onto social media sites and make sure your locality is highlighted
• Use Google, Yell, BT Business etc
• Use the internet to find those people you want to do business with.
• Local keyword search terms (ie town you do business in)
• Local directories - on and offline
• Jointly promoting sites of local businesses so that you each get a higher profile
  

Whatever area you decide to market to, you still need to make sure that you have the fundamentals right, ensure that your email address and website details are correctly placed on the following:

• Stationery
• Business cards
• Advertisements
• Signs on premises
• Envelopes
• Any promotional gifts
• Bannerstands and other promotinal materials
  
• Website
• Social network profiles
• Vehicles
  

Make it really easy for people to find you - give them your web address and let them find you easily whenever they need to access your services 24/7.

When they get to your site, make it easy for them to know you offer that 'Solution' they need and you'll have got yourself a sale!!!