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PLR Products - Finding a New Slant for Great Marketing

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Reviving the Desire

There a literally thousands of people everyday that decide to promote other people's digital products. Some are successful - many are not.

If you're one of those people who has decided on a product to promote and then used the Sales Page that comes with it.

You've been endlessly trying to promote but no-ones biting.

Why not take another look at the Sales Page.

What's it really selling?

Could you do better?

I'm sure you could!

If you have a unique sales pitch more people will be curious.

So what do you need to do?

  1. Take a look at the graphics - Could you produce something different with your camera?
  2. Look at the text - maybe you could rewrite it to be more attention grabbing.
  3. Add it with another product and sell the combined benefits and a combined price(better still discount slightly for this new package!).

Okay so lets look at the Graphics:

  • If you can take a few photo's showing you in the picture, people will believe the product claims more.
  • Can you come up with shots that really paint a picture about the product, rather than just having a picture of a book or box?
  • Maybe you could add a short video?

Now the Text:

  • Outline what solutions the product offers the purchaser.
  • Give an example of what the product can do for the purchaser.
  • Describe the benefits to buying this product against a similar one (keep it generic and nameless).
  • Add a freebie - something extra and different to stand out from other resellers.
  • Give a money back guarantee - and stick to it!
  • Add a few testimonials if you can - they do need to be genuine!
  • Sell the Solution not the Product!

If you can get down on paper an Exciting Solution that this Product Delivers you are much nearer selling your product!

Many marketers mass produce by cut and pasting these Sales Pages from other peoples sites. They often don't give too much thought to their message or their resellers - don't assume they've done their homework and know what sells.

Chances are you can put together a better selling Sales Page!

Hope this is food for thought!

Sue berry - ebizadvice



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